esse

Did you know?

22% of female consumers shop online daily
171: Average number of contacts in her address book
92% of women share savings tips to friends
50% of women wish they had more eco-friendly brand options
18-24 yr. females: Consumers who use the internet most often
Women purchase 90% of beauty products, 94% of apparel, 89% of home products, 81% of gifts and 51% of consumer electronics
In the U.S., women earn more bachelor’s degrees than men
In the U.S. women spend an average of 13 hours per week online against 3 hours on magazines and 3 hours on newspapers
For Women, By Women.

ESSE knows that any given marketing message will impact a man differently than it may a woman; not surprisingly a recent survey revealed 91% of women feel advertisers don't understand them. ESSE, partnered with progressive female consumer research and on-going relations with the nation's highest ranked media, tailors your PR campaign to resonate with a woman's intellect, interests, and inclinations.

The affluent female is responsible for more than 85% of consumer spending, upward of $20 trillion worldwide annually. She is a consumer power-house with a vigorous spending mentality. She evaluates a product's pros and cons, calls upon the opinions of her friends, and is swept off her feet by sentimental, persuasive marketing messages. She is a repeat customer and a loyal one at that, quick to brag about her unique finds and best buys. 92% of women reportedly pass on savings and promotional offers to their friends.

Affluent women are the majority share consumer with the unique ability to influence the buying power of the "other" customer as well. A man may be quick to purchase the flat screen of his dreams, a sudden nightmare if he didn't receive the nod of his female counterpart. Interestingly enough, women are responsible for more than 73% of household buying decisions. Recent research suggests, despite the current climate, women are spending in an unprecedented manner, and that this is a hugely progressive economic and social force.

She is THE target customer and ESSE is your medium to reach her.